THE STORY BEHIND
THE STAR
In the darkest nights, even when the clouds obscure a good deal of the starry heavens, the North Star can still be found. A reference to pathfinders, trailblazers and pioneers of yesteryear, it is still that guide even today.
Finding the North Star means you know the way. And in turn, that you are equipped to guide others to where they need to be. Coldwell Banker professionals are dedicated to find the right solution for their clients at every step of the way.
Guidance and forging a path forward have been at our core since 1906, when Colbert Coldwell wanted to do right by his clients. He created a road to success that would outlast all others, where 115 years later, his name and the Coldwell Banker Commercial brand not only are still standing, but continue to grow. His internal compass and ownership mentality of embracing each client's business needs as if it were his own are at the core of the brand. And that big-hearted nature for his community is still what allows our network to continue to win together over a century later.
Today, our mission remains the same as it did in the streets of San Francisco at the turn of the last century: to be pathfinders. Like the North Star, Coldwell Banker continues to be the guide to show our clients the way. ■
